These ads were created to announce the merger of Nickelodeon with Viacom Consumer Products (NVCP) to the trade. What better way to illustrate this union by combining some of MTV Networks' most iconic licensed properties with some of Paramount's?
Here is the cover and interior of an insert for Dora the Explorer products at Walmart. It doubled as an invitation for kids to come to their participating Walmart and take part in the festivities. They could have fit a few more products in there ;)