TARGET/DORA THE EXPLORER MERMAID COLLECTION

When a multi-species family needs toys and apparel for their children, Target and Nickelodeon have the answer.

PIRATE'S BOOTY/SPONGEBOB

A spot I co-wrote and Art Directed announcing SpongeBob on the package of Pirate's Booty. Animation by the lovely Laika.

IHOP/LORAX - SEED GIVEAWAY & SWEEPSTAKES

The Lorax traumatized me as a kid but was the catalyst for my love of Mother Nature. As this story was so significant in my life, I jumped at the chance to AD this project. It was very important to me that some Seussian elements & spirit were represented here - hope the good Dr. would approve!

This is a spot that announced IHOP's tree-planting initiative and sweepstakes to win a trip to Universal Orlando Resort's Seuss Landing.

TARGET/KUNG-FU PANDA - LIFE'S A MOVING TARGET

I was honored to be able to contribute a spot to this amazing campaign!

WHIPLASH

My attempt to bring the look of underground skateboard videos to the scooter world.

NICK@NITE - FRANCHISE ADVERTISING

As an added value, N@N offers clients the opportunity to have a custom-produced spot. My writing partner and I came up with this super-DIY-looking franchise. I love the [adult swim] aesthetic, as you can see here

 

KCA/KMART SWEEPSTAKES - CALL FOR ENTRIES

As a major Kidrobot nerd, it was a dream come true to get to work with TADO on this project.

SPONGEBOB WATER TOYS AT BURGER KING

Second spot in this campaign.

TOYS R US/NICKELODEON GREAT BIG TOY RUN

A call for entries, this spot shows kids getting training for the Toys R Us/Nickelodeon Great Big Toy Run - a "5-minutes-to-run-through-the-store-grabbing-everything-you-can" contest.

SPONGEBOB SQUAREPANTS - LEGENDS OF BIKINI BOTTOM DVD

For this spot, we got to create original characters - little sea-kids spooking each other with terrifying legends from the depths of Bikini Bottom!

AT&T/HALO AWARDS

Spot for AT&T, celebrating HALO Award honoree Herold Charles.

NEW + NOW - "COOL ENDORSEMENT" SPOTS

Nickelodeon wanted to create a franchise, which would give advertisers' products the Nickelodeon "stamp of cool." (without it looking like a direct endorsement of the product - hence the lack of Nick branding). The challenge was to create something that could house a range of products from video games to clothing. Here are two applications. Animation by the mighty Superfad.

DORA FANTASY ADVENTURE PRODUCTS AT TOYS R' US

This concept was based on a friends' daughter who never wanted to take her princess dress off.

SPONGEBOB WATCHES AT BURGER KING

In this spot, I had to capture the spirit of SpongeBob without actually using any character art from the show. When SpongeBob leaves his home in Bikini Bottom, he turns into a photo-real sponge, very DIY style. I based this on that.

SPONGEBOB CONSUMER PRODUCTS AT TARGET

This spot was to announce that SpongeBob SquarePants products are now available at Target. This was the first time that Target allowed a third party to use their logo as a design element in a spot.

SPONGEBOB SQUAREPANTS FOR NRDC

These layouts were for a pitch from Nickelodeon to the National Resources Defense Council. They rejected it for being "too self-serving." The assignment never got past the rough comp phase.

NICK JR. DVD ADS

In an attempt to make Nick Jr.'s ads stand out from the over-busy DVD ad designs in parents' magazines, I came up with a more "lifestyle-ish" approach.

NICK AT NITE - NEW LINEUP AD, TRADE

Nick At Nite added more shows the next quarter. Here is an ad that ran in AdAge, announcing the lineup.

NICK AT NITE - NEW LINEUP BILLBOARD

Here's one side of a two-piece billboard announcing Nick At Nite's new lineup, featuring Malcolm in the Middle, George Lopez, and Everybody Hates Chris.

Here it is, in situ.

HALO AWARDS - TUNE-IN AD

This ran in People magazine and The Washington Post.

NICKELODEON/VIACOM CONSUMER PRODUCTS ANNOUNCEMENT

These ads were created to announce the merger of Nickelodeon with Viacom Consumer Products (NVCP) to the trade. What better way to illustrate this union by combining some of MTV Networks' most iconic licensed properties with some of Paramount's?

DORA - DORA BIRTHDAY EVENT @ WALMART

Here is the cover and interior of an insert for Dora the Explorer products at Walmart. It doubled as an invitation for kids to come to their participating Walmart and take part in the festivities. They could have fit a few more products in there ;)

iCARLY - TUNE-IN AD

Tune-in ad for iCarly Season 3. If you don't know, it's a series about a girl who has an on-line show with two of her friends. Headline & design by yours truly.

SPONGEBOB SQUAREPANTS - TRUTH OR SQUARE DVD AD

NICKELODEON ANIMATION FESTIVAL - CALL FOR ENTRIES

DORA BIRTHDAY ADVENTURE - TIMES SQUARE

If you happen to be in Times Square, check out my outdoor advertising designs for Dora The Explorer's Big Birthday Adventure DVD...or, just look at it here. On the Toys R Us side, we celebrate with Dora & Boots. Across the street, on the MTV studio windows, various Nick Jr. characters salute Dora with birthday wishes.

And here's one I did for the 2010 Kids' Choice Awards.